Innovative Digital Transformation Leader with an extensive record of driving omnichannel strategy, e-commerce platform rollouts, and business growth for top Dutch and international brands. Recognized for leading multi-country programs, building high-performance teams, and executing large-scale digital transitions. Trusted advisor for C-suite and boards on digital vision, customer journeys, and data-driven growth.
With more than 20 years of in-depth experience in digital transformation and omnichannel strategies, I help companies optimize their digital and customer-oriented processes and make them commercially successful. My strength lies in translating complex strategic challenges into concrete implementation and measurable results.
As a senior interim consultant and digital leader, I guide organizations in setting up and improving digital strategies, unlocking data value, and shaping customer experience (CX/DX) in an ever-changing digital landscape. My approach is pragmatic, result-oriented and always focused on creating maximum return on investment.
Key areas of expertise
- Strategic leadership in digital transformation and omnichannel operating models.
- Program and change management in complex, international organizations.
- Development and implementation of digital growth strategies and data-driven commerce.
- Stakeholder management and organizational adoption of new technologies and processes.
- Product ownership and front-end architecture for omnichannel and digital platforms.
My added value
I combine a sharp analytical ability with a hands-on mentality. Through my years of experience in various sectors and international environments, I see the big picture and I know how to make connections between business, technology and customer experience. With this I give organizations the confidence and the tools to grow successfully and sustainably in their digital transformation.
Whether it’s leading large digital programs, coaching teams, or creating innovative solutions, I make sure that strategies don’t linger, but lead to concrete and measurable effects.
Publications & ShoppingTomorrow Expert groups
As a member of various ShoppingTomorrow‑expertgroepen, I have contributed for years to the development of the digital profession in the Netherlands. Click the title to download the white paper(s).
2024: AI IN RETAIL: HYPER-PERSONALIZATION
To which extend has Artificial Intelligence (A.I.) already changed the Dutch retail industry, and what is still to be expected.
2023: PHYGITAL COMMERCE
How does Phygital Commerce contribute to the perfect customer journey and what systems, processes and information are needed for this?
2022: THE ROLE OF PRODUCTDATA IN SUSTAINABILITY.
How can I offer a sustainable product online and offline and what does that require of my product data?
2021: ONLINE IDENTIFICATION: HIGHER CONVERSION.
In this blue paper, concrete recommendations to achieve fewer abandoned shoppingbaskets.
2020: CUSTOMER IDENTITY; THE NEW GOLD?
Is Customer Identity the new digital course for organizations?
Through these roles, I am embedded in a network of C-level decision-makers, digital leaders, and industry experts around data, omnichannel, and digital transformation.
Podcasts & interviews
I regularly share my experience and vision in podcasts and interviews on digital transformation, data, and e-commerce.
For example, I was a guest on the eCommerce Café, where I discussed digital identity, data-driven working, and the next phase of e-commerce.
Additionally, my story as a digital leader and entrepreneur was featured in the interview ‘Rick Maresch – Next Level Branding’, which highlighted my approach to brand, customer experience, and digital growth.
These publications and conversations underline my role as an experienced sparring partner for executives and management teams aiming to accelerate digital growth.
References
Clients and colleagues appreciate my clear communication, strategic insight, and the energy I put into projects. My involvement leads to long-lasting improvement and real progress.
Click here to check out my LinkedIn page for details and trackrecord.
© Rick Maresch 2025